Message Strategies: Negative Organizational Announcements

I am writing this blog on behalf of the Looney Launch that has recently been introduced. The Looney Launch is extremely dangerous and is being removed from the market immediately. As employees here at XtremityPlus, you must be aware that there are going to be some negative reactions from enthusiastic customers and retailers. Reassure the customers and retailers that it is in their best interest that the Looney Launch is discontinued. The company cannot afford the risk of additional lawsuits, and even for XtremityPlus, the Looney Launvh pushes the envelope a bit too far. The product is simply too dangerous to sell in good conscience.