Message Strategies: Communicating in a Crisis

As you are all aware, a fire broke out at the Apex facility at approximately 10 p.m. last night and thankfully no one was in the facility at the time. The cause of the fire is not yet known, but the rumors that the facility stores extremely dangerous chlorine gas and that the fire was spreading to other nearby businesses are not true. Special industrial firefighters hired by EQIS have already brought the fire under control. Residents in the immediate area were evacuated as a precaution but have already been able to return to their homes. At this point, tests conducted by the North Carolina State Department of Environmental and Natural Resources "had not detected anything out of the ordinary in the air." Thank you to the local police and fire departments that have helped us with this unfortunate event. For more information please call EQIS's toll-free hot line.